History
From science to art
Now a dedicated practitioner of alternative therapies, Maq Masi began his career in Electronic Engineering. His first "patients" were complex machines; motors, batteries, and high-speed production lines where he served as a Lead Maintenance Engineer. His world changed, however, when he faced the limitations of conventional medicine through the loss of his beloved uncle to tongue cancer.
This personal blow ignited a fire to revisit homeopathic literature he hadn't touched in a decade. His first breakthrough came with a patient suffering from chronic Psoriasis; witnessing a total transformation after a single dose of Tuberculinum 1M provided the "spark" needed to delve into the complex works of Dr. Samuel Hahnemann.
Word of Maq’s success spread rapidly. Before he could even establish a permanent premise, he was requested by clinics in rural Gujarat. He soon found himself facing queues of hopeful patients that grew larger by the day, setting the stage for what would become his life's mission.
"The strength of homeopathy lies in its individualised approach. Each patient is seen as unique, and remedies are chosen to match their specific symptom picture."
Setting up Urenus
Urenus was born out of a refusal to compromise. While the broader industry pivoted toward mass-market "complex" preparations, Maq recognized that true healing required quality single remedies tailored to the individual.
What started as a response to patient demand in London has evolved into a global operation. We expanded our inventory to include over 200 popular ingredients, ensuring that even the most specific constitutional needs could be met with pharmaceutical-grade accuracy.
The Evolution of Care
A journey marked by geographical shifts, technological upgrades, and a steadfast commitment to homeopathic integrity.
The London Clinic
- Practice Model: Established first clinic in London offering face-to-face consultations.
- Methodology: Strictly individualised Hahnemannian single-remedy analysis.
- Preparation: Hand-succussion and dilution to ensure energetic integrity.
European Complex Medicines
- Integration: Introduced Dr Reckeweg, Heel GmbH, and GUNA formulations to broaden therapeutic scope.
- Philosophy: Adopted functional support for detoxification and organ drainage.
Relocation & Remote Care
- Geographic Shift: Relocated from London to Birmingham.
- Continuity: Launched online consultation services via video and written correspondence to serve a growing patient base.
Global Precision
- Customisation: Crafting non-standard potencies for cases not responding to conventional strengths.
- Reach: Significant expansion into the US and European markets.
The Pandemic Pivot
- Ethical Care: Offered free consultations during COVID-19 lockdowns.
- Bespoke Solutions: Remedies became widely sought after for safe, non-invasive health support.
Scaling in Lichfield
- Operations: Production moved to a larger facility in Lichfield to meet international demand.
- Technology: Introduced automated succussion machines for precise, standardized scaling.
Liquid & Drop Innovation
- Formulas: Launched medicated drops in water-alcohol solutions for rapid absorption.
- Pediatric Care: Enhanced control for sensitive and pediatric dosing.
Pharmaceutical Standards
- Optimization: Automated pill impregnation and batch tracking implemented.
- Compliance: Alignment with international GMP documentation standards.
Inclusive Future
- Inclusivity: Launched sucrose-free and lactose-free globules for diabetic and vegan patients.
- Patient-Led: Innovation remains strictly driven by direct patient feedback.
